New bid to tackle fibre fragmentation

AMSTERDAM / WHITLEY BAY - Fashion for Good and The Microfibre Consortium (TMC) have partnered with brands, retailers and textile companies to launch a new research project into the key drivers of fibre fragmentation.

Adidas, Bestseller, C&A, Inditex, Kering, Levi's, Norrona, On, Paradise Textiles, Positive Materials and Under Armour are involved in the initiative which aims to challenge assumptions, address data gaps and validate test methods.