Puma and Re&Up team up on recycling

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Sportswear brand and textile recycler sign multi-year agreement to work together to scale textile circularity

EINDHOVEN -/ HERZOGENAURACH - Sportswear brand Puma and textile recycler Re&Up have signed a multi-year agreement to work together to scale textile-to-textile recycling.

They signed a letter of intent to reycle pre- and post-consumer textile waste into new cotton fibres and polyester chips to use as raw materials for new Puma products.

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