Fashion for Good partners with brands including Bestseller, C&A and Target in a bid to replace cotton with hemp in denim
AMSTERDAM – Fashion for Good has teamed up with global brands Bestseller, C&A, Reformation and Target in a bid to accelerate the use of hemp instead of conventional cotton in denim.
The 'Beyond50 Denim' project combines two innovations - SEFF’s Nano-Pulse technology and FIBRE52’s proprietary green chemistry - to enable hemp-based denim to match cotton in both performance and appeal.
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