BCI rebrands as it launches new product label

GENEVA – The Better Cotton Initiative (BCI) – previously called Better Cotton – has launched a new product label for the fashion and textile sectors designed to provide consumers with greater clarity about the origin and percentage of BCI Cotton in their products.

The organisation, which was renamed Better Cotton in 2021, also announced that as part of a refreshed brand identity it will once again call itself the Better Cotton Initiative, with the cotton it sources now to be called BCI Cotton.