Canopy hails shift in cellulosic fibre sourcing

VANCOUVER — Today, Canopy releases the 10th edition of its Hot Button report, which claims the global man-made cellulosic fibre (MMCF) supply chain has undergone a dramatic transformation since the report’s inception back in 2016.

Speaking to Ecotextile News at the on-going Textile Exchange conference in Lisbon, Nicole Rycroft, CEO of Canopy said: “we’re told that supply chains change over decades slowly. I think what we’ve seen with Canopy Style and with Hot Button, and especially with this 10th edition of Hot Button, is that supply chains can change in years, they can change in real time.”