Levi’s aims to reduce freshwater use by 15% by 2030

SAN FRANCISCO – Levi’s is aiming to reduce its absolute freshwater use by 15% across its apparel and textile manufacturing supply chain by 2030, compared to a 2022 base year, as part of ambitious new targets unveiled in a new roadmap.

The plans, outlined in the denim giant’s 2030 Water Strategy – Beyond the Blue, are focused on reducing the brand’s water use, improving water quality, and helping suppliers and communities become more resilient to climate change.