Soorty targets regenerative cotton sourcing

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KARACHI – Pakistan’s largest vertically integrated denim company, Soorty, has set up an initiative that promotes regenerative farming practices to reduce the environmental impacts of cotton in its denim supply chain.

The Soorty Regenagri Initiative (SRI) is a partnership with the Rural Education & Economic Development Society (REEDS), a Pakistan-based NGO that helps to develop marginalised communities.

KARACHI – Pakistan’s largest vertically integrated denim company, Soorty, has set up an initiative that promotes regenerative farming practices to reduce the environmental impacts of cotton in its denim supply chain.

The Soorty Regenagri Initiative (SRI) is a partnership with the Rural Education & Economic Development Society (REEDS), a Pakistan-based NGO that helps to develop marginalised communities.

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