Can Europe’s own cotton hold its value?

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Greece may be heading for a solid cotton crop this year, but its growers say brands must now share the cost and risk amid climate uncertainty 

Buyers who want secure, traceable European cotton must show it through multi-year contracts

LIVADEIA – The cotton harvest is now under way in Greece, where hot, dry weather has kept pests at bay and raised initial hopes of a near record harvest.

But behind the strong early yields is a sector dealing with depleted aquifers, longer heatwaves, degraded soils and volatile prices.

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