Recover launches recycled cotton brand campaign

MADRID – Spanish textile recycler Recover has launched Real, its first brand campaign, urging the textile and apparel industry to pay more attention to recycled cotton solutions already operating at commercial scale.

The campaign, titled “REAL. Today, Not Someday.”, argues that emerging recycling technologies should not overshadow proven solutions that can deliver measurable environmental benefits now. It will run through the fourth quarter of 2026 across industry events, print, digital channels and targeted activations.