VANCOUVER - Not for profit Canopy is teaming up with some of the world's biggest brands, including Asos, H&M and VF Corporation, to launch a new initiative to reduce the impact of packaging on the world's forests.

Canopy, which works to help companies make informed procurement choices that reduce the risk of sourcing from ancient and endangered forests globally, is calling the project Pack4Good.

So far, ten leading brands, which also include fashion brands and retailers Gina Tricot, Kontoor, Qlothè, Reformation, Toms and Zilver, as well as marketing agency HH Global, have signed up.

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