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BRISTOL – Labour Behind the Label has launched a campaign calling on UK fast fashion brand Boohoo to publish details of its supply chain to clear its name of potential worker exploitation accusations.

The labour rights NGO makes the case that Boohoo cannot possibly accommodate decent working conditions and fair wages for workers when it’s able to sell dresses for as low as £4 whilst still turning a profit.

Through its #Boowho? campaign, the organisation hopes to accumulate enough signatories to force the fashion brand’s hand.

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