NACKA – Swedish outdoor apparel brand Isbjörn will launch a new rental service on Black Friday (29th).

Isbjörn creates outerwear, for children to the age of 16, with longevity at the forefront of design. The latest step in its Green Promise sees the Scandinavian firm establish a subscription service with which consumers can purchase apparel on a monthly basis.

When returned, worn attire is reconditioned discounted and once more returned to market. If this is taken again on a monthly basis and returned, then the garment will be sold on a second-hand platform. This is to be pilot tested in Sweden and later rolled out globally.

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