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STOCKHOLM - Swedish fashion giant H&M is opening up access to its global supply chain to rival companies in a B2B service aimed at reducing the industry's environmental impact.

H&M says it launched the service, called Treadler, to enable clients to benefit from the company's expertise, long-term supplier partnerships and strategic sustainability work.

Gustaf Asp, managing director of Treadler, said the commercial B2B service would help its clients overcome initial business barriers and accelerate sustainable change.

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