Schragger speaks with Amber Slooten, Fabricant’s creative director, and its commercial director Adriana Hoppenbrouwer about the potential for digital clothing to meet our short term fashion desires while reducing negative environmental impacts.
They told how the company was creating digital garments not only as a more sustainable way of producing physical ones – but also as a product in their own right for people to show off on social media.
Slooten says: “We make clothes that are always digital, never physical, with that we waste nothing but data and exploit nothing but our imagination.
“We create digital experiences either for brands of for the consumers themselves to use fashion in a more sustainable way… We’re trying to see if the future of fashion can be digital and we see a lot of future within that space.”
Hoppenbrouwer explained how this went beyond modelling clothes which would later be created as physical garments.
“What excites us is to create this new sector of digital only clothing. From a consumer point of view, the need to be seen in the latest fashion trends doesn’t need to be done with physical garments anymore,” she said.
“We’re all living digital lives, the younger you are, the more you’re digital – and the more we want to express ourselves in this new digital reality.”
The podcast, entitled Inspiring Innovation: Is digital clothing the future of fashion and a solution to overconsumption?, covers subjects including #outfitoftheday, market potential, gaming, social media behaviours, fast fashion, human needs and more.
To hear more insight from Amber Slooten and Adriana Hoppenbrouwer, listen to the full podcast by CLICKING HERE.
