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LONDON – Animal rights organisation PETA will attend the annual meeting of luxury fashion titan LVMH, which owns brands such as Louis Vuitton and Christian Dior, today as it urges the firm to ban both fur and exotic animal skins from its clothes portfolio.  

Will LVMH continue to risk public health and support extreme cruelty to animals, or will it act like an ethical and sustainable company by banning exotic skins and fur today?" That’s the question on the lips of PETA representatives, which are afforded a seat at the annual meeting having bought shares in the company in 2017.  

With speculation that the coronavirus pandemic originated in an unsanitary food market in Wuhan last year, PETA believes now is the time for all fashion industry stakeholders to distance themselves from animal-based product supply chains, which are seen as breeding grounds for pathogens.  

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