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CHELTENHAM – British fashion retailer Superdry has brought forward its cotton sustainability goals following swift early progress.

In particular, the company has tweaked its target of ensuring all 100 per cent cotton garments are made entirely using organic material by 2030, and will instead work to meet a deadline of 2025.  

By this time, the company insists 65 per cent of all apparel that uses any amount of cotton will be derived from organic cotton sources.

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