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CALIFORNIA – US fashion brand Frame has become the second signatory of the Ellen MacArthur Foundation’s Jeans Redesign Project to develop a collection which meets the initiative’s strict guidelines.  

It follows Tommy Hilfiger, which last month launched its product range, in developing denim that is durable, traceable and easier to recycle.  

Frame has said it intends to apply its learnings to future collections, and has pledged to making 80 per cent of its apparel 'sustainably' by 2022.

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