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PARIS – French luxury fashion giant LVMH has invested an initial €30 million (US$36.5m) in a global emergency and support fund for its 150,000 employees.

The LVMH Heart Fund is aimed at supporting all of its staff around the world in more than 70 countries, helping employees suddenly faced with a “serious personal situation”.

It aims to provide employees who need it with emergency financial aid as well as dedicated social and psychological support. The fund will also include a free, anonymous and confidential support hotline.

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