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GENEVA - The Better Cotton initiative is working with brands and retailers on a new chain of custody system and digital platform that would offer full physical traceability of its cotton from farm to garment.

The new traceability system would cost an estimated €25 million (US$28m) to develop, has been earmarked to be launched by the end of 2023 and would supplement the organisation's mass balance system, Better Cotton's senior director of data and traceability, Alia Malik told Ecotextile News.

We reported a year ago that Better Cotton was hoping to develop a physical traceability system by 2022 - however, the organisation has now embarked on a bigger project, which Malik described as a "hugely ambitious, very complex piece of work".

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