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LONDON - The Better Cotton initiative will next month unveil its proposals to offer full physical traceability of its cotton across the whole supply chain.

The organisation will publish a revised version of its Better Cotton Chain of Custody Guidelines, renamed as the Chain of Custody Standard, on 10th May when it will also host a webinar to explain the changes.

Better Cotton has been working with brands and retailers since July 2021 on developing a new €25 million (US$27.4m) chain of custody system which will offer full physical traceability of its cotton.

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