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LONDON – Peer-to-peer rental platform By Rotation is to introduce a resale feature to its online marketplace. 

The company says the change is part of its strategy to take the website and online app to “the next level” as it vies to “become the platform for consuming fashion sustainably”.

By Rotation’s founder Eshita Kabra-Davies commented: “After receiving significant feedback from our Rotators to offer the option to sell an item, we are rewarding all our verified lenders with the ability to sell their pieces that are also available to rent.” 

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