NEW YORK – Sustainability-focused underwear brand Parade has linked up with recycler TerraCycle to launch a ‘first-of-its-kind’ opportunity for its customers to recycle their old underwear.
The ‘Second Life by Parade’ initiative accepts underwear made by any brand – so long as it is clean – and aims to give consumers a new way of reducing their waste and their carbon footprint.
Parade, which bills itself as a ‘community-first brand’, was founded in 2019 by Cami Téllez when she was still in college and has gone on to become a company valued at more than US$140 million.
Already have an account? Log In
Recommended
Most Popular
Latest Magazine
Features
Why China’s new wastewater standard is only one part of a broader shift spanning environmental law
As Brussels switches on its product passport registry, fashion’s supply chain data gaps threaten a bumpy rollout
As green claims face closer regulatory scrutiny liability no longer sits solely with the brands
News
Preview of our Textile Standards & Legislation Guide
China’s strengthened rules make officials personally accountable for serious environmental damage
New process to strip reactive dyes from cotton could benefit textile-to-textile recycling
Opinion
European factory closures show costs, geography and demand decide which materials survive
Other publications from MCL News & Media
