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STOCKHOLM – Nordic fashion brand Kappahl has today announced a partnership with TrusTrace, a blockchain-powered collaborative platform that helps companies establish greater supply chain transparency.

Kappahl has said that by working with the traceability solutions provider, it hopes to enable more data-based decision-making in its day-to-day operations which can streamline work towards its sustainability targets.

Sandra Roos, Kappahl’s VP of sustainability, noted: “It is important to be a transparent company, and we want to make it easy for our customers to make informed and sustainable choices. Our customer must receive as detailed information as possible in order to quickly know what it is they have bought, and knowing where and how the garment is made also raises its value.”

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