WWF launches deforestation-free leather guide

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Publication seeks to reflect new advances in digital traceability, geospatial monitoring and data standards

GLAND – The World Wildlife Fund (WWF) has launched a new guide designed to help brands source leather produced without deforestation or ecosystem conversion amid growing regulatory pressure on the sector’s supply chain.

The guide was developed in close collaboration with brands participating in the Deforestation‑Free Call to Action for Leather initiative, whose members include textile and apparel giants such as Nike, Adidas, H&M Group, Inditex and Kering.

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