South Korean fashion platforms grow e-sports collaborations

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South Korea’s fashion platforms including W Concept, Musinsa and Ably are accelerating esports team collaborations as the global market grows to $3.28 billion this year, up from $2.68 billion in 2025, according to Research and Markets.

“Esports fans have strong bonds with the teams and players they support, and that clearly translates into purchases of goods and apparel,” an industry official said.

South Korea's fashion platforms including W Concept, Musinsa and Ably are accelerating esports team collaborations as the global market grows to $3.28 billion this year, up from $2.68 billion in 2025, according to Research and Markets.

“Esports fans have strong bonds with the teams and players they support, and that clearly translates into purchases of goods and apparel,” an industry official said.

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