GLENDALE – Consumer appetite for greater circularity in the fashion industry is growing rapidly, according to a new study from materials science company Avery Dennison.
The company’s latest ‘Digital Consumer Behaviour’ report, produced in partnership with audience insight company GWI, analyses the attitudes and behaviours of more than 5,000 fashion buyers in five countries – the US, UK, France, Germany and China.
It found that 62 per cent of people wanted brands and retailers to make end-of-life options accessible for their products, with 58 per cent saying brands should help consumers repair items, and 57 per cent saying companies should help them resell items they no longer wanted.
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