Zalando discontinues Zircle, promotes pre-owned

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BERLIN – European fashion retailer Zalando has announced that its Zircle secondhand fashion service has been discontinued but pre-owned apparel will still be sold across its platform. 

Zalando launched its Zircle app in 2018, originally with the name ‘Wardrobe’, which ultimately branched into markets across Europe to meet growing demand for secondhand stock.  

The company said: “We are happy to continue extending the life of fashion together with you. Check out Zalando Pre-owned where you can find like new secondhand items and enjoy the convenience you know and love from Zircle.”

BERLIN – European fashion retailer Zalando has announced that its Zircle secondhand fashion service has been discontinued but pre-owned apparel will still be sold across its platform. 

Zalando launched its Zircle app in 2018, originally with the name ‘Wardrobe’, which ultimately branched into markets across Europe to meet growing demand for secondhand stock.  

The company said: “We are happy to continue extending the life of fashion together with you. Check out Zalando Pre-owned where you can find like new secondhand items and enjoy the convenience you know and love from Zircle.”

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