BERLIN – Fashion consumers in the world’s richest nations need to drastically change their behaviour if the industry is to have any hope of meeting its climate change targets, according to a new report.
It argues that reducing consumption is more effective than decarbonising the industry and argues that people in richer countries should limit themselves to no more than five new items per year.
‘Unfit, Unfair, Unfashionable – Resizing Fashion for a Fair Consumption Space’, was produced by Germany’s Hot or Cool Institute in collaboration with experts from the University of Geneva, Switzerland; Aalto University, Finland; Cambridge University, UK; Oklahoma State University, US; and Politecnico di Milano, Italy.
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