Sustainability award winner backs synthetics

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BERLIN – Danish fashion designer Nikolaj Storm has launched an exclusive circular collection made solely with synthetic fabrics for German online retailer Zalando.

Storm, who won the Zalando Sustainability Award Spring/Summer 2022, said he made a conscious decision to use only synthetics – including recycled polyester and Lycra T400 – to change perception of the fibres.

The collection is accompanied by an evaluation report by independent sustainability consultancy Anthesis, commissioned by Zalando, to provide transparency on the circular design practices used.

BERLIN – Danish fashion designer Nikolaj Storm has launched an exclusive circular collection made solely with synthetic fabrics for German online retailer Zalando.

Storm, who won the Zalando Sustainability Award Spring/Summer 2022, said he made a conscious decision to use only synthetics – including recycled polyester and Lycra T400 – to change perception of the fibres.

The collection is accompanied by an evaluation report by independent sustainability consultancy Anthesis, commissioned by Zalando, to provide transparency on the circular design practices used.

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