AMSTERDAM – Online fashion marketplace Otrium has linked up with climate tech start-up Vaayu in a bid to assess the carbon emissions saved by selling off unsold stock at a discount rather than sending it to landfill.
Vaaya used its proprietary artificial intelligence (AI) and machine learning technology, alongside in-house life cycle assessment experts, to gather insights from over 45 fashion brands and data on almost five million fashion products.
The results, published in Otrium’s new 2022 impact report, claim the company prevented 6,496 tonnes of carbon emissions (CO₂e) and 104 tonnes of waste last year by providing brands with a profitable solution to clear unsold inventory.
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