LEEDS – The perception that paying a higher price for clothes means they will last longer has been challenged in new research from the University of Leeds with the study showing that a t-shirt costing less than £5 ranked as the second most durable out of 17 items tested, outperforming one that was ten times the price.
A key finding of the research, commissioned as part of a wider project by environmental charity Hubbub and international clothing retailer Primark, was that the retail price of a new garment cannot be used as an indicator to identify good or inferior durability.
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