Zalando to revise ‘green’ claims following EU rebuke

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BERLIN – Online fashion retailer Zalando is to make significant changes to the way it promotes the sustainable credentials of its clothing collections following an investigation by European regulators.

Following discussions with the European Commission and national consumer authorities, Zalando has committed to removing misleading sustainability indicators displayed next to products offered on its platform after it was ruled that such claims can mislead consumers about the environmental characteristics of the products.

Zalando joins Fair Wear

BERLIN – Online fashion retailer Zalando is to make significant changes to the way it promotes the sustainable credentials of its clothing collections following an investigation by European regulators.

Following discussions with the European Commission and national consumer authorities, Zalando has committed to removing misleading sustainability indicators displayed next to products offered on its platform after it was ruled that such claims can mislead consumers about the environmental characteristics of the products.

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