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H&M Foundation supports Fashion ReModel project

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The not-for-profit H&M Foundation has donated $1.5 million (SEK16.500m) to the Fashion ReModel project

The Fashion ReModel says it is hoping to set a new standard in circularity for the industry

The not-for-profit H&M Foundation has pledged $1.5 million (SEK16.500m) in financial support to the Fashion ReModel project, which is working over the next three years to encourage brands to increase their revenue from circular practices.

Led by the Ellen MacArthur Foundation, the initiative aims to redefine how revenue is generated in the fashion industry by embracing rental, repair, resale, and remake practices as viable alternatives to new garment production.

 

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