Consumer group accuses Shein of ‘dark patterns’

BRUSSELS - The European Consumer Organisation (BEUC) - together with 25 members from 21 countries - has filed a complaint accusing ultra fast fashion giant of "dark patterns" which fuel overconsumption.

The complaint, which claims Shein employs deceptive techniques to push consumers into purchasing more than intended, has been lodged with the European Commission and European consumer protection authorities.