Report calls for UK brands to embrace repair and resale

LONDON - UK fashion and textile companies must embed repair and resale at the heart of their business strategies to secure resilience, customer loyalty, and net zero alignment, according to a new report.

Published by the British Fashion Council’s Institute of Positive Fashion in collaboration with business management consultancy Clarasys, the report warns that while circularity is gaining momentum, the sector faces major barriers, including low customer awareness, convenience gaps, and unclear value propositions.