US footwear brand partners with Modern Meadow, becoming the first to launch shoes made with Innovera material
SAN FRANCISCO – US footwear brand Allbirds has launched the first footwear to feature biotechnology pioneer Modern Meadow's plant-based Innovera alt leather material.
Innovera - made with plant-based proteins, biopolymers and recycled nylon 6 sourced from end-of-life tyres - has been used in automotive interiors, wallets and handbags, but this is the first time it has been used to make shoes.
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