Shein claims consumer data shows circular habits

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New survey suggests practices among wearers of Shein clothing include repeated wear, repairing garments, and passing clothing on to others

SINGAPORE – Ultra fast fashion giant Shein has claimed new research shows many behaviours commonly associated with circular fashion occur as part of everyday practices among consumers of its clothing.

The Chinese-owned online retailer says its 2025 Global Circularity Study – based on a survey of shoppers across the Americas, Asia-Pacific, Europe, Middle East and Africa – shows habits include repeated wear, repairing garments, and passing clothing on to others.

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