Fashion giant flags rising recycled materials and resale – but circular turnover remains limited and Scope 3 data carries major caveats
STOCKHOLM - Swedish fashion giant H&M is claiming fresh momentum on circularity and climate as it publishes its 2025 Annual and Sustainability Report, highlighting expanded resale, higher shares of recycled materials and sharper water targets across its supply chain.
The group says 91% of the materials in its commercial products were “recycled or sustainably sourced” last year, with recycled fibres alone reaching 32% and beating its 2025 target.
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