Primark details new circular design criteria

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The discount retailer tightens criteria on durability, materials and recyclability as it revises its circular product standard for high‑volume clothing ranges

Primark store with shoppers outside
Design changes flagged by the retailer include the removal of non functional metal components.

READING – Primark has published an updated Circular Product Standard 2.0, which adds a ‘progressive’ level that raises requirements on material choice, durability and recyclability for selected product lines.

Design changes flagged by the retailer include the removal of non‑functional metal components like rivets on some denim styles and adjustments to elements such as elasticated waistbands, which can complicate recycling.

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