The discount retailer tightens criteria on durability, materials and recyclability as it revises its circular product standard for high‑volume clothing ranges
READING – Primark has published an updated Circular Product Standard 2.0, which adds a ‘progressive’ level that raises requirements on material choice, durability and recyclability for selected product lines.
Design changes flagged by the retailer include the removal of non‑functional metal components like rivets on some denim styles and adjustments to elements such as elasticated waistbands, which can complicate recycling.
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