A new practical circular design playbook aims to turn recyclability and recycled content from niche pilots into everyday decision-making
LONDON – The Circular Textiles Foundation (CTF) and the UK Fashion & Textile Association (UKFT) have published a new Circular Design Playbook that urges brands to hard‑wire fibre‑to‑fibre recycling and recycled content into mainstream product development, rather than treating circularity as a side project.
A case study with Primark illustrates how the approach can scale beyond pilots.
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