SEATTLE – Online retail giant Amazon has launched a new brand – Amazon Aware – to help its customers more easily shop for ‘more sustainable’ products including men’s and women’s apparel.
Amazon says that products carrying the Aware label will be certified as carbon neutral and made from materials such as recycled polyester and organic cotton.
The retailer says Amazon Aware will focus on everyday essentials which will carry the appropriate third party certifications which feature in its Climate Pledge Friendly programme.
Already have an account? Log In
Recommended
Most Popular
Latest Magazine
Features
Why China’s new wastewater standard is only one part of a broader shift spanning environmental law
As Brussels switches on its product passport registry, fashion’s supply chain data gaps threaten a bumpy rollout
As green claims face closer regulatory scrutiny liability no longer sits solely with the brands
News
Preview of our Textile Standards & Legislation Guide
China’s strengthened rules make officials personally accountable for serious environmental damage
New process to strip reactive dyes from cotton could benefit textile-to-textile recycling
Opinion
European factory closures show costs, geography and demand decide which materials survive
Other publications from MCL News & Media
