JD Williams launches more sustainable brand

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MANCHESTER – UK retailer JD Williams, part of the N Brown Group home shopping business, has launched a new fashion range – Anise – to enable its customers to shop more sustainably.

Anise aims to help the N Brown Group meet its commitment to ensuring that all of its own-brand products are responsibly sourced by 2030.

So far, it says 30 per cent of those products are more sustainable, and by the end of this year it says that half of its cotton will be recycled, organic or from the Better Cotton initiative.

MANCHESTER – UK retailer JD Williams, part of the N Brown Group home shopping business, has launched a new fashion range – Anise – to enable its customers to shop more sustainably.

Anise aims to help the N Brown Group meet its commitment to ensuring that all of its own-brand products are responsibly sourced by 2030.

So far, it says 30 per cent of those products are more sustainable, and by the end of this year it says that half of its cotton will be recycled, organic or from the Better Cotton initiative.

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