NEW YORK – The development of a new industry tool which could greatly improve transparency and communication throughout fashion supply chains has been backed by H&M, Target, PVH Corp, Microsoft and an array of sustainable fashion organisations ahead of its launch in November.
CircularID, a product traceability platform that collates relevant garment-specific data including: materials, origin, price, style and recycling instructions, has been conceptualised in-line with broader ambitions by the fashion industry to adopt circular business practices.
Efforts over the coming months will look to refine this data to hopefully incite greater participation in recycling efforts, while encouraging compliant brands and manufacturers to produce more durable clothing that will represent a shift away from current fast fashion practices.
Already have an account? Log In
Recommended
Most Popular
Latest Magazine
Features
Why the EU’s regulatory push for longer-lasting clothes could enrich the wrong industry.
Textile dye recovery is technically real, but experts warn that it risks becoming a costly sideshow.
When profits wobble, fashion brands default on climate, pushing self-issued net-zero targets over the horizon.
News
A new evidence-based review challenges assumptions over organic cotton’s growth.
EU anti-fraud investigators help block the illegal export and dumping of thousands of tonnes of textiles.
SBTi’s new net-zero standard tightens rules on fashion’s climate claims
Opinion
Exclusive: Uzbek cotton cluster boss hails big reforms as human rights campaigners claim exploitation
Other publications from MCL News & Media
