SCOTTSDALE – Some 30% of US based consumers would pay premium for sustainably made apparel, according to new findings from a consumer sustainability survey published by Blue Yonder, a digital supply chain company.
Other products that respondents said they would most likely pay a premium for are eco-friendly ones that would heavily impact their day-to-day lives with cleaning products (27%), and beauty products (19%) joining apparel (30%) in the top three responses.
Already have an account? Log In
Recommended
Most Popular
Latest Magazine
Features
Why China’s new wastewater standard is only one part of a broader shift spanning environmental law
As Brussels switches on its product passport registry, fashion’s supply chain data gaps threaten a bumpy rollout
As green claims face closer regulatory scrutiny liability no longer sits solely with the brands
News
Preview of our Textile Standards & Legislation Guide
China’s strengthened rules make officials personally accountable for serious environmental damage
New process to strip reactive dyes from cotton could benefit textile-to-textile recycling
Opinion
European factory closures show costs, geography and demand decide which materials survive
Other publications from MCL News & Media
