Textile firms urged to prove green claims

MUNICH – Textile and apparel companies must move beyond sustainability labels and build connected product-level evidence to meet incoming EU rules, delegates at Performance Days heard.

Consultants at an opening morning keynote in Munich said regulation is shifting from restricting harmful substances to demanding transparency across a product’s life cycle. They urged firms to treat ecodesign, digital product passports, environmental claims and end-of-life rules as one data challenge.