Social Media Home Twitter Facebook Linked In RSS Feed Podcasts
Careers in Textiles
Login

Podcasts Videos

SPONSORED CONTENT - Led by the younger generations, consumers today are more vocal than ever about environmental causes. Many now also factor sustainability into their purchasing decisions and expect businesses to be involved and help solve big challenges, like climate change.

Achieving truly green fashion is a complex and multi-faceted challenge, but the textile and apparel industry has made great strides towards sustainability in recent years.

Step change in sustainable dyeing

Released in 2010, the AVITERA® SE dye range revolutionized cellulosic (CO) processing by delivering both performance and sustainability. Developed by Huntsman Textile Effects and based on the first new reactive dye molecules to be invented for almost two decades, the AVITERA® SE dyes allow mills to dramatically reduce the dyeing and washing-off cycle, offering water and energy savings of up to 50% and slashing carbon emissions by up to 50% as well.

The breakthrough AVITERA® SE dyes are poly-reactive and have a high diffusion rate and a fixation rate that is very close to the exhaustion rate. This means that only a very small amount of the hydrolyzed (or water-diluted) dye remains on the fabric to get washed off. This hydrolyzed dye can thus be removed using less water and at a much lower temperature.

The ongoing evolution of CO dyeing

While the first-generation AVITERA® SE dyes set the benchmark for sustainabilityin the textile industry, the second generation expanded the range’s colour palette. “The release of AVITERA® Rose, the third generation of the revolutionary dye range, has further enhanced the economic sustainability of AVITERA® and delivered unrivalled environmental benefits, outstanding operation performance and exceptional overall fastness,” says Anish Paliwal, Global Marketing Manager of CEL and DA.

Improved economic sustainability

Offering long-lasting brilliancy across a broad gamut of bluish-red shades, AVITERA® ROSE SE brings eco-friendly performance and cost savings together. The innovative new dye significantly outperforms the best available dyeing technologies for CO fibres and blends.

AVITERA® ROSE SE not only slashes the water and energy required for production, but also delivers excellent right-first-time performance, with outstanding compatibility, levelling properties and on-tone build-up. Anish added: “The cost-effective formulation reduces recipe costs for the medium-dark shades while both minimising processing costs and eliminating reprocessing. It also increases mill output up 25% or more."

Sustainability credentials

The AVITERA® dyes are part of the Huntsman’s HIGH IQ® Lasting Color Eco colour-retention program. They can be used to produce textiles with high chlorine resistance, so they retain their intense colour even after repeated home laundering. For example, Huntsman has combined the HIGH IQ® colour-retention program with its AVITERA® BLACK SE reactive dye to help mills, brands and retailers meet global demand for eco-friendly deep black shades that look newer for longer.

Mills following the HIGH IQ® Lasting Black Eco program also reduce their environmental footprint, using less water and energy in processing, and can produce fabrics and garments free from p-chloroaniline (PCA), at the current detection limit of 5 ppm. Like all products in the HIGH IQ® quality assurance program, the AVITERA® SE range is fully compliant with the most stringent industry and brand-specific restricted substances lists.

It is bluesign®-approved and is suitable for STANDARD 100 by OKEO-TEX®-certified textile products.As brands increasingly need to show consumers that their commitment to sustainability stands up to scrutiny, certifications like theseare becoming even more important. Businesses that can reach these standards in an economical way will safeguard their bottom line and be part of protecting the Earth for future generations.

For more information, please visit: www.huntsman.com/textile_effects 

Sponsored Content

  • Friday, 01 September 2023

    Physical Traceability for Minimizing Risk & Supporting Regulation

    SPONSORED CONTENT - Physical traceability presents a possible solution to navigating new legislation around textiles, such as supply chain risk management, accountability, and fostering circular practices. The European Commission reports that over…
  • Tuesday, 01 August 2023

    Filippa K | Lenzing | OnceMore | Riopele

    SPONSORED CONTENT - Filippa K will be the first brand to première a new recycled and renewable material in its Spring/Summer 2024 collection this autumn. This was made possible through a collaboration with OnceMore® from Södra, TENCEL™ Lyocell x…
  • Monday, 03 July 2023

    Upcycling Minds Think Alike

    SPONSORED CONTENT - ERCA, Patagonia® and YKK team up to deploy circularity with the chem-tech innovation REVECOL® ERCA SPA, Patagonia® and YKK announce the successful implementation of ERCA’s REVECOL®, a sustainable, innovative chemical agent, in…
  • Friday, 02 June 2023

    Helping to Make Fashion More Sustainable

    SPONSORED CONTENT - The LYCRA Company and Qore® join forces to create next generation bio-derived LYCRA® fibre with QIRA® There’s a transformative, more sustainable spandex on the horizon. And it’s the result of an exciting collaboration between…
  • Tuesday, 02 May 2023

    How traceability tech unlocks sustainability roadmap & improves EPR

    SPONSORED CONTENT – The sustainability spotlight has never shone so brightly on the fashion industry. Amid increasing expectations from shoppers and official regulators pushing for more transparency and improved accessibility to the data, the…
  • Tuesday, 04 April 2023

    TESTEX - together for sustainable textiles and leather

    SPONSORED CONTENT - TESTEX, an official representative of OEKO-TEX®, is a globally operating and independent Swiss testing and certification institute. Our expertise lies in testing, analysing and certifying textiles and leather. In addition to the…
  • Thursday, 16 March 2023

    Eurofins Chem-ST, a novel alternative to traditional RSL testing

    SPONSORED CONTENT - The standard way to achieve chemical compliance for Restricted Substances Lists (RSLs) is to take a targeted snapshot of the product value chain. Eurofins Chem-ST chemical smart testing is different. As a quantitative,…
  • Wednesday, 01 February 2023

    Techtextil North America and Texprocess Americas 2023

    SPONSORED CONTENT – Techtextil North America and Texprocess Americas will once again be reunited for one large, co-located industry event in May 2023. The exhibition will build on the success of previous years by bringing together technical…
  • Wednesday, 04 January 2023

    Sorona looks to corn farms for sustainability improvements

    SPONSORED CONTENT - In June 2022, Covation Biomaterials launched as an independent company following the acquisition of DuPont Biomaterials by the Huafon Group. This transition allows CovationBio to make its innovative and high-performance,…
  • Thursday, 08 December 2022

    Smells like success: adding value for end markets

    SPONSORED CONTENT - People are very conscious of body odour in modern life, and we are far more likely to launder clothes for freshness than to get rid of dirt. This preference for fresh-smelling apparel sits alongside other market trends: increased…
  • Monday, 31 October 2022

    Preserving the quality of wool fibres

    SPONSORED CONTENT - Wool is ideal for high-value, sustainable products, from luxury fashion to high-performance activewear to heavy-duty carpets. But it is also relatively expensive and wool fibres are easily damaged during processing. We asked…
  • Tuesday, 04 October 2022

    Building Consumer Trust with Alternative Dyeing Techniques

    SPONSORED CONTENT - What we wear says a lot about who we are. As consumers, we look for products that reflect our values and today that means clothing and textile products that are sustainable and better for us and the planet. How can businesses…
  • Thursday, 01 September 2022

    Research Reveals Consumers' Understanding of Apparel Sustainability

    SPONSORED CONTENT - This spring, The LYCRA Company commissioned an online study on consumer attitudes related to a variety of sustainability topics. The research took place in the U.S., Germany, Italy, China, and Brazil, with a sample of three…
  • Tuesday, 02 August 2022

    Well Fashion: A New Direction for Materials and Products

    SPONSORED CONTENT - Fashion is on a journey. Our relationship with clothing is changing. Consumers now look for comfort and sustainability alongside style. Athleisure’s market dominance over the last decade has morphed into a trend for ‘well…
  • Monday, 04 July 2022

    Reaping the rewards of recycling

    SPONSORED CONTENT - Dalena White of the International Wool Textile Organisation highlights some of the new evidence that should persuade the EU to update its PEF methodology. Wool has a unique position among clothing fibres when it comes to…
  • Monday, 30 May 2022

    Poll: global warming sector's top concern

    The LYCRA Company recently ran a mini survey with apparel industry experts to determine what they believe are the most significant issues facing the world today. The 65 respondents, who are in sustainability, sourcing, and product development roles,…
  • Tuesday, 03 May 2022

    Solving the problem of fibre fragmentation

    SPONSORED CONTENT - Microplastics area global environmental problem. They are found in every sea, from the Artic Ocean to the deepest seafloor sediment, and they are highly detrimental to sealife when ingested. A major source of marine microplastics…
  • Tuesday, 05 April 2022

    Recycling Materials, Reducing Waste and Improving Industry Sustainability

    SPONSORED CONTENT - The LYCRA Company is hosting a series of global panel discussions with apparel industry experts on critical sustainability issues facing the sector. Today, we examine the industry’s waste problem and reveal recent survey results.…
  • Tuesday, 01 February 2022

    TESTEX – 175 years of excellence

    SPONSORED CONTENT - TESTEX, an official representative of OEKO-TEX®, is a globally operating and independent Swiss testing and certification institute. Our expertise lies in testing, analysing and certifying textiles and leather. In addition to the…
  • Wednesday, 05 January 2022

    James Heal advances offering in the Americas

    SPONSORED CONTENT - Textile testing expert, James Heal, has announced the opening of their first US-based office and a new network of distributors, enabling them to better service their customers in the Americas. Not only is the Sterling office now…
  • Thursday, 02 December 2021

    Lenzing enhances carbon-zero offer with Refibra

    SPONSORED CONTENT - One year since launching its carbon-zero Tencel-branded lyocell fibres, Austrian fibre manufacturer Lenzing says it has been pleased with the industry’s response to the ‘sustainable’ material as brands look to enhance their…
  • Friday, 01 October 2021

    Innovate with Plant-based Performance Fabric

    SPONSORED CONTENT - Globally, there is a shift in consumer support toward conscious brands that have commitments to equitable workplaces, sustainable fabric choices, and intersectional environmentalism. According to Edited, a leading retail market…
  • Wednesday, 01 September 2021

    ROICA by Asahi Kasei turns 50, unveils brand-new identity

    SPONSORED CONTENT - Since 1970, the Premium Stretch Fiber raises the bar in fashion, lingerie, activewear, hosiery and textiles with smart innovation. Today, ROICA™ shows its way in activating responsibility and contemporary performance with a human…
  • Wednesday, 04 August 2021

    What we talk about when we talk about ‘green’

    SPONSORED CONTENT - Defining sustainability isn’t as easy as it looks. Jeannette Cook shares the latest contributions from the global wool industry. What makes a textile sustainable? Like a lot of things, as the pundits say, it depends on who you…
  • Friday, 02 July 2021

    New ECOSENSOR collection pairs comfort and performance

    SPONSORED CONTENT - The vision that lies behind ECOSENSOR™ is bold and ambitious: to keep nature, body and mind in perfect harmony. This ideal concept turns real in a versatile collection of eco - high-tech fabrics that embody new generation values…
  • Wednesday, 02 June 2021

    Bringing clarity to the environmental performance of factories

    SPONSORED CONTENT - In the past decade, the textile and footwear industry has spared no effort in identifying the key considerations for the environmental performance of the supply chain, particularly with downstream suppliers, and implementing the…
  • Thursday, 01 April 2021

    Enhancing Sustainability Through Supply Chain Partnerships

    SPONSORED CONTENT - As bluesign technologies enters its second decade of operations, CEO Jill Dumain says supply chain transparency and partnerships will be essential to keep sustainability on track following the global pandemic. As a former…
  • Monday, 01 February 2021

    The evolution of sustainable textiles: In-fiber wellness

    SPONSORED CONTENT - Brands are under increasing pressure to ensure sustainability in all aspects of their products. This pressure is perhaps most acute (and rightly so) for those brands that use textiles. Sustainable fibers have been a focal point…
  • Tuesday, 05 January 2021

    Coming Clean on Clothing

    A new scientific study led by researchers in Norway finds that people care for their clothes in different ways depending on the clothes are made of. This in turn, the researchers show, has significant effect on the use of resources needed for…
  • Tuesday, 01 December 2020

    The Case for Collaboration within the Industry

    The future of fibers is based on collaboration within the industry. Why? Pull back to look at the big picture of what the textile industry aims to achieve for success, growth and sustainability long-term. The list includes complex goals to address…
  • Tuesday, 03 November 2020

    Innovation for the next 20 years with Sorona

    The last two decades have been a tipping point for sustainability and the demand for stronger commitments in the next 20 is increasing. To see how far the industry has come, and what matters for the future, Sorona is reflecting on its history and…
  • Friday, 02 October 2020

    Beyond profit: value for society

    What if organizations would not only save money by establishing better business practices, but society would also visibly benefit from the actions of a company? A profitable return on investment (ROI) is a convincing pull factor for organizations to…
  • Tuesday, 01 September 2020

    C3.tools to simplify chemical compliance

    SPONSORED CONTENT - Multiple RSLs, risk matrices per materials, age, use, etc. multiple limits and substances aggregations, tests and more tests. Even in the ZDHC era we are still far from the harmonisation of chemical management. Life for suppliers…
  • Monday, 03 August 2020

    How to Rethink High-Performance Textiles in an Eco-Friendly Future

    SPONSORED CONTENT - With environmental sustainability no longer just a buzzword, the textile industry is challenged to find a balance between providing consumers with high-performance apparel and doing so in an environmentally friendly way. How is…
  • Wednesday, 01 July 2020

    Achieve a sustainable workflow with Remote Colour Assessment

    SPONSORED CONTENT - Achieving colour consistency from batch to batch is very challenging. Colour matching is not only a time-consuming and costly procedure but has a huge impact on the environment. Adopting digital colour assessment can reduce…
  • Monday, 01 June 2020

    Crystal’s 4Zero Collection – Denim Goes Green

    SPONSORED CONTENT - Denim is a must-have apparel item in the fashion loop. Eco-friendly denim has become the new trend and is in the global spotlight. Crystal International Group Limited spearheads the manufacturing of sustainable denim products to…
  • Wednesday, 27 May 2020

    Eurojersey's environmental impact assessed with PEF

    SPONSORED CONTENT - Environmental impact is the footprint left by our journey on the planet, and it is not a light one: through time, our lifestyle has caused the Earth’s temperature to rise considerably, with catastrophic consequences for the…
  • Wednesday, 01 April 2020

    20 Years Ahead

    SPONSORED CONTENT - A lot has happened in the last 20 years. Steve Jobs unveiled the iPhone. Facebook launched its social platform. The last 20 years were witness to technologies which changed communication and information sharing as we know it…
  • Tuesday, 03 March 2020

    Scaling up Cleaner Production with Sustainable Textile Solutions

    SPONSORED CONTENT - Over the last few years, the textile industry has seen a lot of traction on the topic of Sustainability. One of the discussions is on Cleaner Production (CP) as the supply chain struggles to meet the demanding needs of consumers…
  • Friday, 31 January 2020

    Reducing the carbon footprint in textile manufacturing

    SPONSORED CONTENT - It is well known that the textile industry has a sustainability problem. It is projected that by 2030 global clothing consumption will increase by 63% which is the equivalent of 500 bn new T-shirts. Over recent years the industry…
  • Wednesday, 08 January 2020

    DuPont™ Sorona® fabrics join the ‘YES’ list for PET compatible recycling

    SPONSORED CONTENT - Reduce. Reuse. Recycle. Every day there are more designers and brands embracing sustainable practices, producing clothing that is made to last, and establishing recycling programs. As recycling programs continue to gain…
  • Friday, 06 December 2019

    Techtextil, Texprocess Americas to snapshot industry future

    SPONSORED CONTENT - The largest event for technical textiles, nonwovens, machinery, sewn products and equipment in the Americas returns to Atlanta, May 12-14, 2020. The themes for the 2020 editions are ‘Converging Technologies’ and ‘Igniting…
  • Monday, 04 November 2019

    No matter which way you spin it, Sorona performs

    SPONSORED CONTENT - In many respects, fast fashion has become synonymous with disposable clothing. According to the Ellen MacArthur Foundation, the average American’s utilization of clothing has decreased 36 per cent in the last 15 years, resulting…
  • Wednesday, 02 October 2019

    Bluesign Finder – Easy Entry To Chemical Management

    SPONSORED CONTENT - The world’s first and most comprehensive positive chemical products list based on the highest verification level is now available for free. Access bluesign APPROVED chemical products and accelerate your chemical change…
Back Issue Archive
Other Publications from MCL News & Media

Interested in advertising?

Simply give us a call

Sales: +44 1977 708488

Or if you prefer email, click on the button below and we'll get back to you asap