HERZOGENAURACH – Adidas is teaming up with apparel resale specialist ThredUp to launch the sportswear giant’s first ever US resale programme.
‘Choose to Give Back’ – which enables Adidas customers to send off their unwanted clothes and accessories from any brand for reuse or resale – is also ThredUp’s first-ever in-app whitelabel solution.
Initially launching on the Adidas Creators Club app from today, Thursday 7th October, the resale programme – part of Adidas’s commitment to end plastic waste, will be rolled out more widely online and in Adidas stores from early next year.
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