LONDON – Fast fashion product launches are once again on the rise despite increasing ‘sustainability’ claims by fashion companies, according to retail intelligence company Edited.
The company’s latest sustainability report notes a spike in fast fashion product releases despite a big increase in fashion companies seeking to appear more environmentally friendly.
The report found that mentions of “sustainability” had increased by 84 per cent in retailers’ emails to consumers since 2019, illustrating the increasing importance of environmental impact in the industry.
Already have an account? Log In
Recommended
Most Popular
Latest Magazine
Features
Why China’s new wastewater standard is only one part of a broader shift spanning environmental law
As Brussels switches on its product passport registry, fashion’s supply chain data gaps threaten a bumpy rollout
As green claims face closer regulatory scrutiny liability no longer sits solely with the brands
News
Preview of our Textile Standards & Legislation Guide
China’s strengthened rules make officials personally accountable for serious environmental damage
New process to strip reactive dyes from cotton could benefit textile-to-textile recycling
Opinion
European factory closures show costs, geography and demand decide which materials survive
Other publications from MCL News & Media
