REDWOOD CITY – Consumer-to-consumer fashion platform Poshmark has introduced a new Brand Closet programme, enabling apparel brands and retailers of all sizes to connect with their customers via the marketplace.
Poshmark has more than 80 million users, who are largely Millenial of Gen Z, and has proven particularly popular due to growing demand for secondhand fashion amongst shoppers.
“Our social marketplace now supports sellers of all sizes, from new sellers to professional resellers to large-scale brands, and we want to empower each and every one of them to be successful on Poshmark while fuelling a more circular shopping engine,” said Tracy Sun, Poshmark’s co-founder and SVP of seller experience.
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