STOCKHOLM – Swedish retailer H&M has launched a circular design tool – the ‘Circulator’ – as part of its ambition to have all of its products designed for circularity by 2025.
The tool aims to not only enable H&M’s own teams to create products fit for a circular economy but also to invite other members of the wider industry to do the same in the long term.
The Circulator has been developed with guidance from a broad range of internal and external experts, including Global Change Award winner circular.fashion, and will be piloted in partnership with industry rivals PVH Corp and ASOS.
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